I came across a job description.
It was for a Business Transformation Improvement type.
The document contains the word “efficiency” or variations thereof, 4 times. All in the context of “making” efficiencies.
The word “effective”, or variations thereof, is in there a massive 10 times!
But ONLY when talking about the behaviour of the job-holder. Eg “effective management”, “effective working relationships” etc Never when referring to services touched by the prospective job applicant.
So, its important that the job holder is effective in implementing efficiencies.
But not necessarily that they’re effective in making services effective.