Tomorrow my blog should hit a quarter of a million views.
This actually means nothing at all.
A million is a lot, but a quarter of it, and spread over 4 years, is substantially less. Still, a quarter of ONE MILLION sounds better than none.
When I started in this job as a performance management officer I had precisely none views because I had none blogs.
But what I did have was this book.
I no longer have it, but you can guess what it is full of.
Thing is this is still how people think in local government.
The thinking is still the same, and therefore the system is still the same.
If you want to make a difference is very difficult, and downright impossible unless you’re in charge.
As I’m not, and am in fact a low ranking petunia in the onion patch I’ve found that the very best way to make a difference is to make a difference outside of your organisation.
Yes! Here’s the 7 steps to making a difference where you don’t work…
- Get paid a salary in a large organisation. You’ll learn loads about how these places don’t work. Use the salary to pay your mortgage, buy food and the like. Use the time to…
- Keep your eyes and ears open, observe the difference between what people say is happening and what is actually happening. The gap between these two things is where the gold is buried. With which you…
- Use the lessons from these to make puerile and/or self indulgently maudlin posts of about 500 words. Add some mild swearing, stretch it out into a list that promises something unlikely like “7 ways to become invisible“. Then…
- Give it away for free. Totally free. Give it away. Think of the complete rubbish that organisations buy from “the real management consultants” like Deloittes or PWC. When people are under no obligation because something is free, then they won’t take rubbish. Get good by giving stuff away for free, it’s much harder to get people’s attention than their money. Then..
- Keep on doing it. Keep on making puerile knob jokes about organisational development, keep giving it away for free, and eventually for some reason people will start reading your stuff. If you type about systems thinking there’s not much in the way of competition. It’s not a crowded market. There are so few entertaining and useful things to read or print and stick up on the wall for people to point at. The late lamented Systems Thinking For Girls sadly seems to have died a death, leaving the new Squire To The Giants, the numeric Inspector Guilfoyle, and the frankly Welsh What’s The Pont. People will then…
- Use your stuff for whatever they want to. Just like you do with things you find on the Internet. If it’s interesting you might email it to like minded friends and colleagues. If it’s visual, you might print it and stick it up on the wall. All sorts. YOU’LL NEVER KNOW WHAT PEOPLE MIGHT DO. Bizarrely there’s councils all around the country with my tosh cluttering their work inboxes. Bank and financial companies with my scrawl on their walls. Rewriting Deming for the selfie generation creates entirely new content, for people that need something punchy, informative and, most importantly, short. Once it’s out there…
- It’s not yours anymore, the people who pick up a post about communicating value and failure demand might do more than make an amusing series of images and a clever gif. They might actually use it to create curiosity and change minds. In fact they do. Lots of people with less time on their hands and more talent and application than me use this tosh in a small way to help create change.
And for that thanks! It turns comics of a Zombified Deming into an actual impact, real change for the better.
If 90% of the countries on earth have somebody who’s read this blog, and they do, then that’s not because this blog is great, though of course it is, it shows that 90% of the countries on earth have people dissatisfied with the way organisations are ran and know there’s a better way.
So that’s what I do. I give stuff away for free so other people can do something useful with it. And I like knob jokes.